twitter icon
linkedin icon
loughborough uni logo

Partner organisations



Join our newsletter

Meet the team.

Meet the team working with industry, government and academia to enable and activate a national portfolio of industry relevant projects developing digital solutions to real UK competitive inhibitors.

Bradley Yorke-Biggs  /  CEO & Professor of Practice 

Bradley is a strategic business leader with over 28 years' experience in the automotive industry and technology sectors.  An engineer at heart, he brings a wealth of expertise in business strategy, innovation and technology strategy, product strategy and marketing. Bradley previously spent 16 years with global luxury brand Aston Martin, at both operational and senior leadership levels, and formerly held positions at Ford Motor Company, Jaguar Land Rover and BMW Group.
Since joining IDE UK in October 2018, Bradley has led the organisation's transformation, developing a new strategy and organisational capability to drive industry, academic and government engagement and delivery.

Ian Barnard  /  Programmes Director 

As Programmes Director, Ian leads the IDE UK Project Portfolio development and management, bringing in depth knowledge and experience Product Lifecycle Management. 

Ian has spent over 20 years working across the automotive industry and has supported many of the world’s most successful manufacturing companies achieve complex enterprise wide business transformation initiatives. His experience also includes organisational redesign, portfolio management and programme scoping/set up. Ian is a Fellow of the Institute of Mechanical Engineers.

Samuele De Guido  /  Planning Manager 

Samuele is responsible for initiating and developing new innovation projects, managing the organisation’s project portfolio, and supporting the institution’s strategy. He also leads IDE’s involvement in collaborative projects, including the Virtually Connected Hybrid Vehicle (VCHV) and Virtual Vehicle Integration and Development (ViVID).

Samuele's expertise lies in programme management, modelling and simulation, and optimisation. He was formerly a Mechanical Design Engineer in a leading company in the semiconductor industry. Samuele is a Chartered Engineer, and holds an MSc in Mechanical Engineering from the University of Parma.

Ritesh Amin  /  Technical Lead 

Ritesh is currently leading the IDE Technology mapping activities. This includes evaluating domestic and international engineering capability whist investigating new disruptive digital tools and trends, particularly in modelling and simulation, for adoption by the UK automotive engineering sector.
Trained as a mechanical engineer, he also holds a MSc in Thermal Power – Aerospace Propulsion from Cranfield University. Ritesh has previous industrial experience within the aerospace sector, working with both Airbus France and UK, and more recently closer ties to the UK automotive sector. This has enabled him to develop expertise in the fields of multi-disciplinary/multi-objective design optimisation, design life cycles, simulation data management systems, design integration architectures and computational fluid dynamics.


Sunniva Skorve  /  Business Operations Officer 

Sunniva is responsible for overseeing daily operations, general administration and business planning. She also supports the marketing strategy development and communications.  


Sunniva holds a degree from the Liverpool Institute for Performing Arts as well as management qualifications from BI Norwegian Business School. She has previous experience in business and project management from retail, education, and the creative industries. Formerly, she held a Business Engagement role at the London Borough of Hackney.